BRAZIL - THIS IS NOT ONLY COFFEE PLANTATIONS, BEACHES AND ACTIVE AMAZON JUNGLES. BRAZIL IS THE MOST HAPPY COUNTRY IN THE WORLD WHERE UNDERSTAND AND VALUE BEAUTY. AND HOW THE BOSS-NOVA RHYTHMS COMBINE JAZZ WITH LOCAL RHYTHMS IN BECAUSE SO BRAZILIAN JEWELERS PREFER THE COMBINATION OF CLASSICS WITH Vanguard. BECAUSE OF THEIR JEWELERY NEVER GO OUT OF FASHION.
The joie de vivre
The history of the Brazilian Hueb Jewelry House began forty-four years ago when brand founder Fadua Hueb began to come up with jewelry in a small workshop in the city of Uberaba and sell them to friends and colleagues. Fadua drew her ideas from the world of flowers and the unbridled nature of the Brazilian Plateau, where she spent all her childhood.
Today, the company releases collections under the slogan "The Joie de Vivre" (translated from French - "the joy of life") and is considered to be the ancestor of the new Brazilian style. The current creative director of the brand, Christina Abdala, is convinced that Hueb jewelry is a philosophy of feeling, knowledge imprinted in stone, inspiration of bossa nova rhythms embodied in chiseled product lines. Jewels should live with their owners, the skin should get used to them. Then the radiance of the stones will not be cold and formal, but captivating and joyful.
START
HUEB'S FIRST FIRM STORE WAS OPENED IN 1987 BY THE SON OF FADUI ROGERIO AND HIS WIFE CHRISTINE, BECOMING A CREATIVE DIRECTOR OF THE BRAND. TODAY IT IS ALREADY A WHOLE EMPIRE THAT IS CONTINUOUSLY EXPANDING
More recently, the flagship boutique on Madison Avenue in New York was opened, in addition, stores are open in Qatar, São Paulo, Uberlandia, Uberab, Dubai and Abu Dhabi. In the Emirates, jewelery is featured at Souk Al Bahar in Downtown, Bloomingdale's in The Dubai Mall, Harvey Nichols in Mall of the Emirates, and the Al Wahda Mall Extension in Abu Dhabi
New brazilian style
The cult collection of The Chameleon Collection brand is a play of colors, a mixture of design and high art. The leader is a 18K yellow Chameleon Ring with diamonds and black quartz, giving its owner energy and strength. Hueb creators value history and the cultural layer that is reflected in every piece of jewelry. The best proof of this is the Chameleon pendant pendant: white gold, diamonds, red onyx, and, in addition, the Chameleon Earrings - elegant and flat. They should appeal to women who understand a lot about jewelry, and men who know how to win a beloved heart.
“If there is light in the soul, then in man there will be beauty” - under this slogan the Luminus collection was born. Creative artists created Luminus gold earrings with large tanzanites and studded with diamonds, as well as white gold rings, also decorated with tanzanites and diamonds. The Tribal collection, inspired by the aesthetics of the Amazonian jungle, consists of gold earrings, a ring and a diamond bracelet. Jewelry looks like "wild and tropical", but it looks very modern. You can wear them one at a time, or combining with each other. The combination of gold, exotic design and frivolity is impossible not to fall in love with.
Hueb was commissioned to shoot the Canadian photographer Justin Wu, whose track record includes photo shoots for L 'Oreal Paris, Louis Vuitton, Salvatore Ferragamo, Gucci, Dolce & Gabbana and who shot celebrities like Victoria Beckham and Willem Dafoe. The muse and face of the Jewelry House was Australian Nicole Harrison, a native of Perth, who precisely caught the mood of the Hueb collections and perfectly fit into the brand’s philosophy. Her mysterious smile flashed on the advertising posters of the collections - Chameleon, Bahia, Tribal and Secret Garden. During the filming of Nicole, one could see not only multi-diamonds, but also onyx, topazes, gold and perfectly round pearls. These earrings, pendants, rings and bracelets have already arrived at Hueb boutiques in Dubai and Abu Dhabi.
