DUBAI LAUNCHES AN AMBITIOUS PROJECT TO CREATE A KERNEL WHERE THE LATEST TRENDS, BIG NAMES AND BEST WORLD DESIGN IDEAS ARE FOCUSED. THIS CORE WILL BECOME A DUBAI DESIGN DISTRICT, OR, DECREASED, D3. Creative space d3 will become a kind of incubator for local designers, as well as host numerous art studios and galleries. d3 will be a business park in the free trade zone, where the design, fashion and luxury industries will be able to go through a complete “production cycle” - all under the guidance and support of world-class experts who will contribute to the development of both local designers and talents from around the world. In d3 there will be everything - from the most modern design institutes to residential buildings, hotels, boutiques and art studios. As planned by the developer, this will be an ideal place for "fashionable and serious social events that previously could only take place somewhere in London, New York, Paris or Milan."
The reason for creating such a space is obvious. Currently, about 200 nationalities live in Dubai, and many want to live in a more culturally rich city, where you can not only work, swim in the pool and go shopping. Proof of this is the strong reaction of residents to annual events like Dubai Design Days and Art Dubai. It is the mentality that is changing. For ordinary people, d3 will provide an opportunity to get acquainted with the world of design from the inside. On the lower floors there will be designer showrooms and leisure centers. Offices of design corporations, various workshops, as well as educational institutions will be located above. Lindsay Miller, Managing Director of d3, is confident that the main objective of the new project is to educate young talents. "We want to help build the potential of the region’s cultural industry, and this is impossible without the support of local designers."
The d3 executives believe that cooperation with Fashion Forward (FFWD) is exactly what is needed to turn the region’s creative potential into a successful business model. “d3 will become an integral part of Dubai’s cultural industry,” said Bong Guerrero, FFWD founder and director. As a strategic partner of FFWD, d3 has established a successful dialogue with industry leaders. “While our industry is under development, it’s critical that we ask luminaries for advice and absorb as much information as possible,” Guerrero explains. “Our d3 Fashion Talks project was approved by Stephen Kolb, CEO of the Council of Fashion Designers of America, that certainly inspired local designers. "
One of the leading UAE fashion designers, Fourney Amato, thanks FFWD and d3 for the opportunity to familiarize themselves in detail with the intricacies of the world fashion industry. Zarina Yusuf, who closed the second day of the recent FFWD, says that such a structure as d3 is simply necessary for the local market, because “the cultural industry is different and will always be different from other sectors of the economy. We have creativity in the first place, and then business, and not vice versa".
Obviously, the creation of such a zone will increase the tourist attractiveness of Dubai. It is expected that by 2020 the number of tourists will double and reach 20 million people, and the turnover will increase to 151 billion dirhams. D3 will be a step in the right direction, which will encourage talented designers to work in Dubai, because the city plans to become an important part of the world map of the fashion industry. The authors of the project hope that their brainchild will incorporate all the best that can provide the experience of creating existing similar zones, but over time it will turn into something completely unique, unique to Dubai.
UNIQUE GALLERY
Unique Gallery will be one of the first "art swallows" in the Dubai Design District. Artists and sculptors from France, Great Britain, Germany, Canada and the USA, well-known not only to specialists, but also to a wide European audience, will exhibit their work in the gallery. Among them - the Parisian sculptor Philippe Berry, known for his experiments with bronze, portrait painter Lucille Calegari, artist and photographer Karl Lagass and many others. "We will present Dubai to artists from another universe working with different materials in a variety of genres.
Our gallery is a kind of museum that reflects the life of the Emirates as a boiling pot with a mixture of cultures, "said gallery founder Valyant Ali.
