Bell & Ross, a leading manufacturer of timepieces, showed the Middle East its unique BR1 collection, manufactured in conjunction with Damas, a world-renowned jewelry company.
The exhibition, held under the auspices of aviation subjects, took place at the fashionable institution Bar 44, located in Grosvenor House - the new five-star Dubai hotel. Strict black and white furniture in a luxurious interior and a bewitching view of the coastal lights from the windows proved to be an excellent decoration for the exhibits. The watch collection, exhibited on monochrome stands, was in perfect harmony with the cockpit and dashboard. The finishing touch was hosted by the organizers in suits of pilots.
Local photographers and journalists were invited to the presentation. Jewelery experts were also present, including Damas' new marketing and sales manager. In full accordance with Bell & Ross traditions, the organizers quickly finished the official part, inviting guests to replace the formal press conference with a friendly buffet. This allowed journalists not only to communicate with representatives of the company, but also how to get acquainted with the new collection. Members of the press were able to try on watches and get advice from Yves de Puter, international sales director at Bell & Ross.
Luxury watches from the new Bell & Ross collection are designed for professional use in the sky. The BR 01 Instrument line represents high-precision chronometers, during the creation of which all the requirements of pilots for navigation instruments were taken into account: excellent readability, reliability and accuracy. This professional airplane watch, reduced to the size of a wristwatch, can be bought at all Dubai Damas stores.
